I didn’t know what a graphic designer was then but I did know I wanted to be a Cowboy” writes Wyman. I learned how to tell a story from him, and good graphic design tells a good story. One of our early projects was to design an identity and wayfinding system for the National Zoo in Washington D.C." "On my bedroom wall you can see work by Saul Bass (one of my heroes) along with my first attempts at graphic design." “Grandpa had a lot of great stories for me as a 5 year old. "After four and a half years in Mexico I returned to New York in 1971 where I formed Wyman and Cannan, with Bill Cannan. I am still adding to them almost every day." Time Magazine chose Lance Wyman's Minnesota Moose logo as one of the best 10 designs of 1981 in the United States. The other 106 of them go from 1973 to the present day and are a daily record of design and design process. It also includes important professional work such as my logos for the MEXICO68 Olympics and the Mexico City Metro." "As of today I have 107 visual diaries. Once the proposals start flowing in, create a shortlist of top. ![]() Browse top Brand Identity Designer talent on Upwork and invite them to your project. We’ll walk you through the process step by step. It’s a scrapbook of my work from 1959 to 1973, starting with a hypothetical logo for Hyatt Roller Bearings that I designed while on a 1959 General Motors student program. You can hire a Brand Identity Designer on Upwork in four simple steps: Create a job post tailored to your Brand Identity Designer project scope. "This is my first visual diary from 1973. The Mayor gave me a White Stetson hat and I kinda looked like a cowboy, but after seeing real cowboys at the Calgary rodeo I am very happy I changed my career selection from cowboy to graphic designer.” “In 1985 I completed a design project for the City of Calgary in Alberta, Canada. ![]() “Grandpa had a lot of great stories for me as a 5 year old. It was in the era of Billy the Kid and the West was still wild.” Army at the age of 17, served in the 1898 Spanish-American War, and went west to New Mexico to recuperate after the war. “ He grew up in the coal mining area of Pennsylvania, joined the U.S. “My Grandfather is an important example” writes Wyman of the man who teached him the art of telling a strory. “As I put my archive together I see there were quite a few people and experiences that influenced my career as a designer” writes iconic designer Lance Wyman in his Instagram diary of a lifetime abundant with inspiration.
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